25 years...

Twenty-five years of experience in graphic design, from painting letters by hand up till TV commercials. Worked with multinationals and local businesses. This lifetime experience pushed me in the direction of the corporate identity. The more visceral aspect of graphic design. Creating corporate identity requieres an ample know-how of the matter. Not only on a graphic design level but also on a social-cultural. Starting off with an extensive brief we enter in a complete emersion concerning the ins and outs of the organization. This brief not only is important as a base for the visual identity but also for a better understanding of the organization which adds to it’s effectiveness.


Gente+sana
Corporate identity from scratch for Gente + sana. A group of pharmacies united to obtain a more cost effective service and more quality.
The Manchurian dragon
Illustrations for a children's tale. A mixed technic of: water colours, Chinese ink and computer added oriental patterns.
Events and identity
Events should have their own identity and corporate communication. Focused on its mostly specific target. A few examples of projects in this field.
COSEPA (Congress)
Editorial and corporate design for the international COSEPA congress
Portal Canario de Música
Material de promoción para el Portal Canario de la Música, folletos, tarjetas y flyers.
Print design Escuela de Ecología Humana
Print design to promote the Escuela de Ecología Humana.
Sleeve design “Planetarium” for Artenara
Sleeve design for Artenara's soundtrack album "Planetarium"
ASCAM
Corporate Identity for ASCAM, Canarian Music Asociation.
Exeltia
Corporate identity project Exeltia. An independent organización specialized in audit and financial services.
Palcanarias Paint
Change of visual identity after 30 years... Taking on the whole company branding. Packaging, stationary, vehicles, etc. Palcanarias is a high quality paint factory on the Canary Islands.
Case study – Corporate identity Copyleft foundation.
Case study of the corporate identity project CopyLeft Foundation. The line of argument and the concept is described more closely to get an inside view of what's behind an identity.
Expressesion
Debut DVD of expressesion. An artistic collective for artists of all different areas.
Atman by Onofre Montenegro
Artwork for "Atman"(Energy) composed by musician Onofre Montenegro. Exclusive case. Energy converted in Music...
Evocaciones Criollas by Víctor Landeira
CD cover design "Evocaciones Criollas" by musician Víctor Landeira. Transparent box and booklet included. Cultural packaging.
Grancatek
Corporate Design project for Grancatek, a small business offering a technical service for big and small appliances plus air conditioning. stationary, façade, fleet,etc.
Mejorando
Mejorando, a corporate identity project from scratch, naming included.
iccp – Canarian Institute for Professional Cualifications
Information material for the Canarian Institute for Professional Cualifications (iccp). Digital, editorial, newsletters, brochures roll-ups etc.
IUSA (University institute of animal health and food safety)
Promotion material: International orientated brochures and roll-ups for the Master and PhD in Animal health and food safety imparted by IUSA. (University institute of animal health and food safety)
Drugstore La Garita
Complete restyling of identity and then applied to facade en interior objects like turnomatica (ticket dispenser) and information desk.
Season’s greetings 2017 EUDITA
The season's greeting card as an intrinsic part of the corporate identity. EUDITA is a national chain of audit companies.

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