Congress's and other public and private events are initiatives with their own identity, strategy and "corporate" communication. It's more than just passing on information about the event. It needs a clear communication, tailor made, visually and verbally for a well defined target... Well thought through, effective and different.
¿Corporate communication for events?
In these initiatives, the copy writer has a very important role. Not only for the catchy phrases but also for the body copy. Especially in events where the main objective is education and passing on information. In Spain I work with Fulgencio Cerrajero who also works for the English market segment on the Canary Islands.
Aplicación a los envases teniendo en cuenta el publico objetivo y el posicionamiento del producto en el mercado.
Realización de una línea de productos nuevos. Ecopal, la ínea económica de palcanarias.